The earliest-stage investor decision is binary — bet on founder or don't. Tier-1 deal-killers (founder-market fit, conviction credibility) override every other dimension if absent.
Investors fund markets, not companies. The question isn't "is this a real market" — it's "is this a market that can return the fund."
The proof point that converts conviction to capital. Weight increases dramatically with stage — at Series A, this dimension overrides almost everything else.
Even a strong company can fail to raise if the round itself is structured wrong. This dimension is about how the ask is framed — not the substance behind it.
Wefunder data ($617M / 2,833 founders) confirms: campaigns and pitches that connect personally outperform technically superior competitors. This is the smallest weight — but the easiest to fix.